Nike heralds the strength of unity and power of team with “Unlimited Together,” a film featuring original lyrics from Chicago-born artist Chance the Rapper. The film celebrates how the USA Basketball men’s and women’s teams’ individual strengths are amplified when unified in pursuit of a common goal.
Along with Chano from 79th and his song “We the People,” Chicago is also front and center here with respective franchise players Jimmy Butler of the Bulls and the Sky’s Elena Delle Donne.
Also featured in the video are Team USA’s DeMarcus Cousins, Kyrie Irving, Kevin Durant, Carmelo Anthony, Paul George, Draymond Green, Harrison Barnes, DeAndre Jordan, Klay Thompson, DeMar DeRozan, Kyle Lowry, Maya Moore, Tamika Catchings, Sue Bird, Diana Taurasi, Brittney Griner, Seimone Augustus, Angel McCoughtry, Breanna Stewart Tina Charles, Sylvia Fowles and Lindsay Whalen.
Both the women’s and men’s basketball teams are back in group play at the Rio games on Friday, the women tip off at 1:30 pm central time against Canada and the men face Serbia at 5 pm.
More from the Nike “Unlimited” campaign
“Unlimited Courage” celebrates Chris Mosier and his unlimited determination and spirit to become the first openly trans athlete to earn a spot on a U.S. National Team.
“Unlimited You” features narration by actor Oscar Isaac and cameos by Aaron Gordon, English Gardner, Giancarlo Stanton, Kevin Durant, Mo Farah, Neymar Jr., Nyjah Huston, Serena Williams, Su BingTian and Zach LaVine.
You may have already seen the “Unlimited Future” spot on TV, featuring actor Bobby Cannavale and a couple well trained babies. How can you go wrong with that combo?
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